The Collective
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Stand out from the noise with solid and strategic business branding.

Get your message to your target audience and lead them to the right choice - you.

Be Visible

Communicate and convince your market to choose you over others.
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Be Remembered

Make a mark in your market's mind, so they recall you when they need you.​

Be Trusted

Solidify your customer's confidence and translate it to lifelong loyalty.


Who you think you are is different from who your market thinks you are. Aligning the two things boils down to solid and strategic branding.
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Without this:
  • Your brand will remain unrecognisable. Your market will never know about your solution to their problem.
  • Your brand remains unmemorable. The competition can be tough. Without a differentiating factor, your market will forget about you when a need arises.
  • Your communication remains incoherent and disorganised. As a result, your market will receive mixed messages and find it hard to trust you.

​Let's solve that problem. Get a free Brand Audit​.
Free Brand Audit

"On the outside, your brand may seem like it consists only of elements such as logos, and colors, but your brand is a actually the entire identity of your business. Your brand gives you personality.

- Kristopher Jones, Founder/CEO of LSEO, 2021 "SEO Agency of the Year"

Solid and strategic branding is more than just logos, colors, and fonts. It gives your brand a:


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Clear and Relevant
​Identity

You become recognisable and relatable to your market, increasing your brand awareness.
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Consistent Image and Message

You increase your credibility when you present your solution in an organised manner.
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Compelling Communication

You can successfully move your market from awareness to trust and, ultimately, sales.

Your Branding Team at The Collective Asia

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​Hi, I'm Joanna Blanding. I'm passionate about helping brands and businesses positively transform their customers' lives while creating impressive profits. My team and I are here to help you think strategically about your brand in the most inspiring way.

I am proud and excited to introduce to you my team of brand specialists who will develop with you a solid and strategic branding. 
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Why choose us?

We have a combined experience of over 35 years in business development, branding, sales, marketing, advertising, and communications.
We harness respectable, effective, value-focused, sustainable branding and marketing philosophies. We keep up-to-date with the latest digital marketing trends and technologies and the latest consumer insights in your industry.
We are entrepreneurs ourselves. We each have created our own thriving businesses before coming together to help others develop and grow theirs. Some of the brands we've established are The Collective Asia, The Smart Concierge, The Smart Shopper, Giving is Social, The Asian Mrs. Blanding, Tech with Tasha, Vela Manila.
Our 40+ clients, from past and present, trust us in delivering their branding strategy and their creative, marketing, and even administration.

We love what we do, and we look forward to creating something that you'll love even more. Let's start with a brand audit from us–free of charge from us.
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We are a team of entrepreneurs, brand strategists, marketers, copywriters, and designers. We provide purpose-minded businesses with easy-to-follow and highly customised business, digital marketing, and administrative solutions.

The Branding Process

Our team will help you create a strategic and sound brand identity.

Brand Audit

We will assess your current brand strategy before recommending where to take it next.
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Brand Design

We will bring your core beliefs, mission, and vision to life in a compelling and comprehensive design.

Brand Development

We will build and strengthen your messaging in a manner that leads to sales.
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Bring clarity and consistency to your business strategy.

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Brand Value Proposition


We will differentiate you from the competition by crafting a clear and compelling value statement for your audience.

Brand Image


We will create the best visual representation for your brand that will lead your customers to trust and choose you.
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Brand Personality


We will bring life to your business so your audience can empathise and connect more with you.

Brand Experience


We will create a strong first impression for your customers, leading them to take the next step in their journey.
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What comes with this service?


Our foundational Brand Strategy will provide you with the following:
  • A Brand Audit
  • Consultation calls of up to 3 hours
  • Logo design or redesign
  • ​A strategic and comprehensive Brand Guide in a PDF, including image formats and source files. Includes: Value Proposition Statement or One-Liner | Tagline | Customer Profiling | Typography | Color Palette |  Photography Style | Graphic Design Style | Website Design Style  
  • A collection of 40 brand-aligned premium stock photos
  • Social media assets: 3 Facebook page banners, 20 IG feed and/or story graphic templates​

This package starts at S$2,220 delivered in 15 days.

LET'S WORK TOGETHER

You’re one step away from standing out from the noise.


You already have a great solution. Our team will simply take it further.
​Request for a portfolio of our work & a free brand audit.
Free Brand Audit
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  • Consult with Us
  • What's your goal?
    • Start a Business
    • Grow My Business
    • Delegate & Live
    • Hire or Outsource
    • Get Answers
    • Get Inspired
    • Build Skills
    • Know if I'm a Creator
    • Know if I need to Delegate