Be Visible

A solid brand identity communicates to your market why they need to choose you, and why you are the best choice they can make.​

Be Remembered

A strategic branding campaign enables your brand to take up space in your market’s minds and be remembered when they need you. ​

Be Trusted

A solid and strategic branding enables you to gain your market’s trust and turn this trust into loyalty.
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Who you think you are is different from who your market thinks you are. Aligning these two things boils down to solid and strategic branding.
Without this:
  • Your brand is unrecognizable. You have a good product/service that is the solution to a need your market has. But does your market know about you?
  • Your communication is incoherent and unorganized. How you say your message plays a big role on what your market thinks about you. Put yourself in their shoes, will you trust an "unorganized" brand?
  • ​Your brand is unmemorable. Competition can be tough. Without a differentiating factor, how will your market remember you when a need for you arises?

​Let's solve that problem.

"On the outside, your brand may seem like it consists only of elements such as logos, and colors, but your brand is a actually the entire identity of your business. Your brand gives you personality.

- Kristopher Jones, Founder/CEO of LSEO, 2021 "SEO Agency of the Year"

A solid and strategic branding is more than just logos, colors and fonts. It gives your brand:

Clear Identity

When you're clear with your identity, you become recognisable and relatable to your market, thereby increasing your brand awareness.

Consistent Image and Message

When you present your brand in consistent look and tone, you present your product or service in an organised way, thereby incresing your credibility.

Compelling Communication

When you speak to your market in a compelling tone, you move them from awareness to trust and, ultimately, to sales.

About Joanna

​Hi, I'm Joanna Blanding. I'm passionate about helping individuals find their greater purpose in life. I'm here to help you think strategically about your brand in the most inspired way.

By embracing knowledge and inspiration from others and doing the hard work over the years, I have established solid online and offline credibility. Transitioning from corporate to business was less challenging than expected, especially in acquiring clients, because I had been able to create a personal brand for myself even while employed. My businesses, including The Smart Concierge and The Collective, to name a few, have attracted amazing clients by mere word of mouth. With no highfaluting credentials to start with under my name, I have gained the trust of my audience, whether it's in client servicing, coaching and mentorship, or speaking engagements. 
I feel very purposeful and confident about the legacy that I will be leaving my children and the world. My team and I are here to support you in your own journey.

We are a team of creative talents who are proficient brand strategists, prolific copywriters and professional designers. We provide purpose-minded businesses with easy-to-follow and highly customized business, marketing, and administrative solutions.

We have undergone training and continue to equip ourselves to provide you with solid and strategic brand development, management and strategy.

The Branding Process

Our team is here to help. ​We will co-create and bring out who you are into one solid and strategic brand identity.

Brand Audit

Where you are makes it easier for us to know where to bring you. You are the heart of your branding. Knowing who you are will lead us to the next steps in crafting solid and strategic branding.

Brand Design

Your core beliefs, mission, and vision will come to life in a compelling and comprehensive design that is not only be visually appealing but also consistent across all platforms to ensure brand recognition.

Brand Buildout

There is more to your brand than the product or service you offer. Your brand is the overall image of your business in the minds of your target audience. Developing your brand will strengthen your messaging.

Bring Clarity and Consistency to Your Business Strategy

Brand Value Proposition

Let's bring out what differentiates you from the rest. We will craft a compelling statement that will answer the question, "Why should customers choose you over the others?".

Brand Image

Let's communicate your big "why" in the best way possible. 
We believe you have a compelling "why" behind the things that you do or offer. We'll create a consistent and convincing message that will lead your customers to trust you.

Brand Personality

Let's put together your core values, beliefs and goals to form your brand personality.
Your company is a living entity that makes life easier for your customers. Knowing who you are will help the way you communicate to your customers.

Brand Experience

Let's leave a lasting impact to your customers.
We'll create a strategic digital marketing efforts that will lead you to having a lasting good impression on your customers.

What comes with this service?

Our foundational Brand Campaign will provide you with the following:
  • Consultation calls
  • A strategic and comprehensive Brand Guide in PDF, image formats and source files.
  • Image Bank that is brand-aligned for online and offline use.
  • Graphic Design Style Guide
  • Communication Guide
  • ​Logo Variations
  • Social Media Assets

LET'S WORK TOGETHER

You're one step away from a solid and strategic campaign for your brand.

You have a great brand! Let’s bring this greatness out! It’s time to let your consumers know you. We’d love to hear from you! 
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