Get online.
Drive more profits.
Transform lives.

A resilient brand stays afloat even when crisis strikes.

An entrepreneur of a resilient brand drives profits while positively impacting lives.

Transform how you run your business. Transform your life.

 1. Book a consultation.
2. Receive a transformation plan.
3. Get ready to delegate.
4. Work with our team of digital marketers and virtual experts.
5. See the transformations.

We're a purpose-driven, profit-focused branding, online marketing and virtual assistance company.

Joanna Blanding, founder & CEO of The Collective, is a brand creator, online marketer, a book author, and a social entrepreneur.
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She’s created various brands of her own: a social enterprise, blogs, a personal shopping service, an e-commerce, and a consulting company.
She built an entrepreneurship-minded team to make things happen.
The Collective works with b2b, retail, and nonprofits among others, while transforming their entrepreneurship.
Here's our story.

The Collective has created purpose-driven
​and growth-ready brands.

It’s also created this brand out of the most challenging loss in life that paved the way to the rescue of
dozens of children victimized by online sexual exploitation, protecting more in the future.

And here are some of our clients!

Must be Mom's is a retail food chain in the Philippines founded in 2005. They have seven kiosks in Metro Manila and an online store.
The Collective supports the client with its end-to-end marketing efforts, as well as back-end technology.
Scantruck is a one-stop solution for commercial vehicles and material-handling equipment needs based in Singapore. Exclusively distributing Komatsu forklifts in the country among its other authorized distributorship, Scantruck has made a name in the fleet management industry. 
The Collective supports the client's numerous administrative tasks, and creates and rolls out its end-to-end marketing strategies.
Books by Val Cheng is a creation by Valerie Cheng, a wife, mom of three, children's book author, and an advocate for children's mental health.
The Collective provides the client with branding, marketing and product distribution support.
The Authenticity Institute, founded by Dr. Katrina Gisbert-Tay, is a health, wellness, and executive coaching company based in Singapore catering to a global audience. Dr. Gisbert Tay is a certified ICF-PPC & NBC-HWC coach.
The Collective provides end-to-end marketing and administrative support to the client.
Race2Share, founded by Jennifer Macapagal, is a nonprofit registered in Singapore that uses the power of sport as a unifying tool and platform for creating positive change in society.
The Collective provided a virtual assistant to Jennifer to help her grow Race2Share, and to launch her other passion projects. 
Alpabeto ng Kalikasan, a one-of-a-kind, Filipino alphabet book that features Philippine flora and fauna from A to Z. 
The Collective provided social media marketing consultation and support to the client.

 We love working with a diversity of brands and people! It challenges our creativity and skills, and provides us with distinct insights into different industries and niches.

Outsource your branding, marketing, admin & talent needs and focus on the things only you can do.