Authentic Leadership

Impactful Influence

Meaningful Business Connections

You are a brand just as your business is.

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You are the most effective marketing channel your business has. When the leader grows, everything under you grows too.

• You limit the growth of your reach.
• You lose the opportunity to make connections with potential clients or partners.
  
• You miss out on connecting with like-minded industry leaders.
  
• Your business fails to maximise the market that you already have.
  

Stand Out

People subscribe to brands they can relate with. Establish your personal brand and attract the right audience for your business.

Scale Up

People trust established brands. Develop a reputable presence online and gain your market's trust.

Shape Your Story

People follow people. Communicate your story with authenticity, and leave a lasting impact.

You are the heart behind your business.

Strategic personal brand management will bring out your big why - reaching the right market, driving new business, and leaving a lasting impact.

Let's bring that big why.

Grow Your Personal Brand, Grow Your Business. Maximise your business' growth potential through our step-by-step solution to a strategic personal brand management.

Discover your personal mission statement.

Define your audience.
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Design your personal brand identity.

Deliver consistent, relevant content.
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"If you don't give the market the story to talk about, they'll define your brand's story for you."
- David Brier
Author, Brand Intervention

Personal Brand Discovery

We will help you craft your personal mission statement in a compelling tone that will grow your influence and enlarge your impact.

Brand Identity Design

We will put together your brand identity in a comprehensive design that will attract the right market and establish you as a reputable brand.

Brand Messaging

We will develop a strategic online presence that will nurture current and future connections to further drive growth for your business.

THE COLLECTIVE
We are a team of entrepreneurs, brand strategist, marketers, copywriters and designers.

We provide purpose-minded businesses with easy-to-follow and highly customised business, digital marketing, and administrative solutions. We have undergone training and continue to equip ourselves to provide you with solid personal brand development, management and strategy.

LET'S WORK TOGETHER

Hi, I'm Joanna Blanding

I'm passionate about helping brands and businesses find their greater purpose. I'm here to help you think strategically about your brand in the most inspiring way.

​By marrying knowledge, inspiration from other brands, and my entrepreneurial experience over the years, I have established online and offline credibility.
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Transitioning from corporate to business was less challenging than expected, especially in acquiring clients, because I had been able to create a personal brand for myself even while employed. My companies, including The Smart Concierge and The Collective Asia, to name in generating leads. With no highfaluting credentials to start with under my name, I have gained the trust of my audience, whether it's in client servicing, coaching and mentorship, or speaking engagements.

With all that I've built in starting and running my brands, I look forward to unlocking and supporting you in your own entrepreneurial journey.

 

It's time to grow your business by growing your personal brand.

Learn more about our personal branding solutions throught a 15-minute discovery call.

SCHEDULE A CONSULTATION